I’ve been looking at Apple for quite some time now. Recent launch of new iPhone 8 and the new watch together with upcoming launch of the flagship iPhone X has been received with some mixed feeling. Stock price has reacted to this with a minor correction downwards as the launch hype really isn’t what it used to be. Flagship is likely to have very limited supply and it might cannibalise the sales of iPhone 8 models. After considering all this I’ve come to a conclusion that all this is likely just short term noise. Update cycle will be significant and overall the company is in excellent position to continue to generate massive income and also grow in multiple segments, services being a major one going forward. Therefore I decided to open an initial position on the company with a purchase of 20 shares for 151,40 USD per share. I see a strong possibility for the share price to reach 200 USD level in the first half of 2018. To support this I also upgraded my old iPhone 5S to new iPhone 8 Plus. Joking aside I’ll try to replace the DSLR camera I sold recently with the new iPhone.